Hi, my name is Florian,

I am a dad and husband, web designer/developer by trade and photographer at heart.

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Looking at the new Fuji X100VI made me think of the old (and often repeated) mantra: "It is not about the gear!" What a load of crap! It is totally about the gear – but probably not in the way most people think. It is not about the technical specs (more megapixels!), but about the feeling a certain camera invokes. It is just a tool yes, but if I (very much) enjoy using it – and it compels me to pick it up when it is just sitting on my desk – I will make more and better images.

All of the ten most recent videos under my YouTube subscriptions tab are about the Fuji X100VI. (I am not buying a new camera!)

Trying to explain to my six-year-old daughter why she can't listen to her favorite radio plays from Apple Music on her (my old) iPod.

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